When NFL superstar Rob Gronkowski can’t find his balls or Mr. Beast Mode himself wants to protect little Marshawn from cuts and nicks, they call Manscaped . . . and Big Brick. For two campaigns promoting the men’s grooming company’s Lawn Mower 3.0 trimmer, we created a series of digital and broadcast spots showing why it just wouldn’t be right to use a regular old beard trimmer below the 50-yard line.

Because in the famous words of Sports Illustrated Swimsuit model Camille Kostek, “If your bush is overgrown, it’s time to trim your hedge with the Manscaped Lawn Mower.” 

We always aim to push the comedic envelope for these guys, and Gronk, Camille and Marshawn were more than game for partnering with us to make it happen.