bauer hockey
37.5 Base Layer
Steven Stamkos “Break Stuff”
How do you tackle two separate (and EXTREMELY unique) creative campaigns featuring 20 of the NHL’s top players with only two days and 12 total hours allotted to capture all the magic??? With a whole hell of a lot of pre-production, a ton of talented team members and a little bit of luck.
Having the opportunity to flex both our cinematic chops on Bauer’s 37.5 apparel spot in addition to our comedic talents on the “Steven Stamkos Challenge” content series was a rare treat and one that taught us a ton of tricks with regards to spraying massive amounts of fake sweat on athletes in addition to cleaning bits of shattered glass off the surface of an ice rink. These weren’t just good times…they were GREAT times.