A former “professional” basketball player, Luke is way more than just a ringer for the company’s hoops team (or, so he thinks). Armed with a master’s degree in sport management and intimate knowledge of the Eastern European basketball scene, Luke helps drive Big Brick’s business development. He’s worked with major brands including ESPN, Dogfish Head Craft Brewery, adidas, KIND Snacks, The Mountain and Redhook Brewery. He also spearheaded the #LetBonnerShoot social media campaign to get his brother—Matt Bonner, who plays for the San Antonio Spurs—into the 2013 NBA 3-Point Shootout. Luke founded the Rock On Foundation, which is a 501(c)3 nonprofit that promotes wellness and creativity through the arts and athletics. Most importantly, one time Diddy said “thank you” to Luke.